R. A. “Skeet” Noret was born August 10, 1922, in Hart, Michigan, where his extended family lived. His parents were Edward Albert and Clara Johanna Noret. He was born in his mother, Clara’s home in a small room located upstairs. Her sister-in-law, Cecile attended the birth. Skeet was believed to be stillborn and was setContinue Reading
R. A. “Skeet” Noret was born August 10, 1922, in Hart, Michigan, where his extended family lived. His parents were Edward Albert and Clara Johanna Noret. He was born in his mother, Clara’s home in a small room located upstairs. Her sister-in-law, Cecile attended the birth. Skeet was believed to be stillborn and was set aside so the doctor help his mom. Cecile kept watch over baby Skeet and soon she noticed he was moving! That was the beginning of his life. He hasn’t been still since that time.
Skeet and his parents soon moved to Lamesa, Texas, to “wildcat” in the oil business. It wasn’t long until Albert knew wasn’t good at that so he opened a dry goods business in Lamesa. Skeet grew up with his parents living in a room at the back of the store, right off the square in Lamesa. He was an astute businessman from a very young age. When he was 4, he stood on the hood of the family’s car and auctioned off some of his toys that he had gotten for Christmas. At 12, he was driving that car to Dallas to pick up products for the dry goods store for his parents. Around that time he started buying and selling cars. His dad, Albert, had a very active mind, studying the world around him and creating commerce and joy for the town and the town’s children. Skeet’s mom, Clara, was very business oriented and very practical. Clara was actually the first female postmaster in the United States when she lived in Chicago as a young woman. The Noret family was a good tem throughout their lives together. Governor Preston Smith was hired as a youth to work in the Noret dry good. He and Skeet remained friends throughout a lifetime.
Skeet was young when he became a Boy Scout and Joe Spikes’ Troop #22. He was dedicated to scouting, to Joe Spikes, and all the boys involved. He and his troop attended the first National Boy Scout Jamboree in Washington DC on June 30, 1937. When Skeet got to Washington, he realized he could have brought something from his home to sell or trade. So, he called his dad and asked him to mail him something from Lamesa. It wasn’t long until a crate arrived for Skeet that was full of live horned toads on the many layers inside the crate that had been collected by the children in Lamesa. Those horned toads were a big hit at the Jamboree. Skeet became an Eagle Scout at the age of 16. In 1991, he was awarded the Silver Beaver’s Award for his lifetime service to the Boy Scouts. Joe Spikes and the members of Troop 22, remained some of his most beloved friends. Throughout Skeet’s life, he quoted the Boy Scout law, and near the end of his life he said, “I had no idea how important these laws would be in my life, but they have always been my guide.” Again he repeated, “A scout is Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, and Reverent.”
Skeet met the love of his while he was in high school when the Eiland family moved to Lamesa. Sarah is the youngest of the four children of Clarence and Jessie Eiland. Clarence was a pharmacist and president of the bank in Munday, TX. The Eilands had heard of the good farm land in Lamesa and that there were growing opportunities in business there, so off they moved. Sarah was also a business woman at a very young age. She always wanted to work behind the counter in sales at the Eiland Drug Store. Because she wasn’t tall enough to sell the drinks and ice cream, they put her up front selling cigars and cigarettes. Later she realized their store was right next to the movie theatre, which, at the time unbeknownst to her, was certainly a “preview of coming attractions” in her life. She was full of energy and wanted to work.
When Skeet and Sarah met, Skeet was driving a big motorcycle. Soon after, stars began to shine over the two of them. They were close friends and dated through high school and college. Sarah recalls when band practice was over, Skeet was always there to carry her horn to his car. He had sold his motorcycle and got a good used car so Sarah could ride with him since her parents would not let her ride on a motorcycle! She had wonderful parents. Skeet latched on the entire Eiland family much like he latched on to the Boy Scout Troop #22.
When World War II broke out, Skeet enlisted with the Army while Sarah finished her degree at Texas Tach College. Skeet sent her a telegram when she was back in Lamesa teaching, it simply read, “Is you IS or Is you ain’t? I’ll be home Saturday night!” Sarah knew it was time they married and the Eiland family got busy and a beautiful wedding took place at the First Presbyterian Church in Lamesa, TX, the next weekend, December 10, 1944. They became a team of great works for their family and community for the rest of their lives. In 2015, they celebrated their 71st wedding anniversary. They lived and prospered in Lamesa, TX where they raised their three girls, Nancy, Linda, and Cindy. Sarah sang in the Presbyterian Church Choir and Skeet served as a deacon and was the Chairman of the Board of the building committee when a new church was built.
When the war was over, Skeet and Sarah moved back to Lamesa. They moved to a farm they owned with a renovated barn for their home. Skeet began farming. It took him one week of plowing at night to announce Sarah, “This is not for me! I am going to have to find another line of work.” He had heard about a drive-in just opening in Lubbock, se he went to Lubbock to investigate. Sarah recalls to this day the moment he walked in their home, “he was so excited about the drive-in business. He had decided and we never looked back.”
Their first child, Nancy Suzanne, was born in 1948, in March and by June Skeet and Sarah’s first drive-in was opened, the Sky Vue Drive-In. Their theatre business had begun. They had drive-in theatres scattered around the Panhandle of Texas; Tahoka, Snyder, Hale Center, Floydada, and Lubbock. Skeet’s parents were very active with the Sky Vue where Albert created and built all the playground equipment like the flying saucer and the fireman’s pole. Albert’s big claim to fame happened when he and Skeet invented the Chihuahua Sandwich, which is believed to have kept the Sky Vue open and prosperous until the snack bar caught fire November 2015. Skeet was a showman and always had many activities going on at the same theater. Between the double features on the weekends there would be live performances on the top of the projection booth. Buddy Holly was just starting his career and performed there as well as Donny Walser and other loyal talents. There was Bingo night, Poor Boy night, and Quiz Bank every Saturday night. Skeet loved speaking from the live microphone in the snack bar that was being piped through the speakers in every car. He announced nightly specials, the games being played, activities being held on the playground, visiting celebrities, and welcomed everyone to the Sky Vue. Sarah was the cash register, Skeet’s mom was at the popcorn popper, and his dad was in the kitchen or selling tickets out front. There was talk of P. T. Barnum and his creative showmanship that inspired the Norets. Eventually, the three daughters of Skeet and Sarah Nancy, Linda, and Cindy were involved, involved one way or another in the operations of the Sky Vue. Over thirty-five years later, to keep the drive-in open an agreement was made with Sam and Carolyn Kirkland and the Sky Vue changed hands and a partnership started. The Norets and the Kirklands built the Big Sky drive-in 2005, located in Midland, TX.
Skeet and Sarah kept growing with the indoor movie business and moved their headquarters to Lubbock, TX. At the height of this business, they had theatres in many cities. In Lubbock the theatres included the Winchester, Cinema West, Backstage, the Golden Horseshoe Drive-in and the Showplace. In other cities around Texas and New Mexico they partnered with their daughters that included Snyder, San Angelo, San Marcos, Austin, Amarillo, and Roswell. In Lamesa, Skeet and Sarah’s Movieland, an indoor theater, was given to the city of Lames and is now being managed by non-profit organization successfully. Skeet and Sarah brought in their granddaughter, Shelly Noret Schedler, to Lubbock to manage operations in their varied business endeavors and Skeet decided he was finished opening theaters. In 2012, Skeet, Sarah and their partner, Gary Moore, of Big Spring, TX, opened the Premier Cinema in Lubbock.
Skeet was involved in farming and land investments, oil and gas, as well as the many levels of the movie industry. When he thought there was not enough G-rated movies being made in Hollywood, he invested with a group out of Salt Lake City, Utah that was making G-rated movies. They produced, Where the Red Fern Grows, Old Yeller, and others. Skeet served as the President of the Texas National Association of Theatre Owners, as well as on the Board of Directors for the National Association of Theatre Owners.
In Lamesa, Skeet also served as the President of the School Board, the Lion’s Club, the Chamber of Commerce, and sixty years as a Master Mason.Through it all, Skeet cared and worked to better the lives of his family and others in his hometown of Lamesa and other communities. In Lamesa, he and Sarah donated land and helped build the Joe Spikes Memorial baseball fields, donated the building for the Senior Citizens Center, and helped build the city’s Forrest Park building for community gatherings. He was a true showman and made life happy for many. Skeet was a visionary and in many ways, ahead of his time. He and the love of his life, Sarah, created a cherished time on this earth with the help and love from their family and friends.
Skeet will be missed dearly by his beloved wife of almost 73 years, Sarah; his children and grandchildren, Nancy Noret Moore, Clint Pomroy, Shelly Schedler, and Jason Moore; Linda and Charles H. Smith, Ryan and Milena Smith, Amy and Eric Castro, Sarah and Caleb Bagwell; Cindy Noret Ware, Amanda and Chuck Reed, and Meredith Ware; his great-grandchildren, Eiland Pomroy, Gracen Pomroy, Evan Schedler, Paloma Smith, Margo Smith, Eleanor Smith, Filomena Smith, Andrew Castro, Thomas Castro, Charles Bagwell, Oliver Kit Reed and Elliot Noret Reed; along with the his extended Eiland, Crawley and Palmore families.
The family requests donations can be made to the South Plains Council of the Boy Scouts of America, 30 Briercroft Office Park, Lubbock, TX 79412 or First Presbyterian Church of Lamesa, 1305 N Ave G, Lamesa, TX 79931.
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